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HOLLANDIS GEORGE FABRIC, are omnipresent and common materials for clothing in Africa, especially in Nigeria. They are industrially produced colorful cotton cloths with nspired printing. One feature of these materials is the lack of difference in the color intensity of the front and back sides. The GEORGE fabric can be sorted into categories of quality due to the processes of manufacturing.
Normally, the fabrics are sold in lengths of 12 yards (11 m) as "full piece" or 6 yards (5.5 m) as "half piece". The colors comply with local preferences of the customers. Typically, clothing for celebrations is made from this fabric.
GEORGE prints are a type of nonverbal communication among African women, and thereby carry their messages out into the world. Some GEORGE prints are named after personalities, cities, buildings, sayings, or occasions. The producer, name of the product, and registration number of the design is printed on the selvage, thus protecting the design and attesting to the quality of the fabric. GEORGE fabrics constitute capital goods for African women, and are therefore often retained based on their perceived market value.
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