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Jim Collins’ latest volume of management thinking, How the Mighty Fall … and Why Some Companies Never Give In, begins with Collins recalling the advice of his mentor, Stanford professor Bill Lazier: “Don’t try to come up with the right answers; focus on coming up with good questions.” And certainly that describes Collins’ achievement here. The question of why leading companies, seemingly in possession of every competitive advantage, so often manage to blow it is surely a good one.
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