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there are so many bath towels to choose from at a wide range of price points, so it's not exactly easy to shop for bath towels, especially when you're unsure of how they'll hold up over time.
The Good Housekeeping Institute Textiles Lab evaluated over 40 towel styles for absorbency, drying time, washability, fabric strength, and more using our in-lab equipment. We then had dozens of real consumer testers blindly rate the fabrics for softness and feel after one wash and again after 20 washes. The picks ahead are top performers from our test and have become favorites for our staffers. Before we dive in to our top picks, here are some things to keep in mind when you shop.
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